کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7421839 | 1482631 | 2016 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country
ترجمه فارسی عنوان
استفاده از مدل های رقابتی برای ارزیابی نقش فشارهای محیطی در تجدید ساختن تجارت الکترونیک توسط عوامل مسافرتی کوچک و متوسط در یک کشور در حال توسعه
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
چکیده انگلیسی
This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a conceptual framework that extends the technology acceptance model. Using competing models the study examines the relationship between e-commerce adoption, perceived benefits, perceived barriers and environmental pressures. The results indicate that environmental pressures significantly affect the perceived benefits and barriers of e-commerce adoption, in addition to having an indirect effect on adoption behaviour. Insights are provided into the nature of relationships between the key factors that determine e-commerce adoption and the extent to which they can be used to develop effective strategies for SME travel agent re-intermediation in the global travel market. Implications are identified for practice and government policy in relation to the use of e-commerce in SME travel businesses in developing countries.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 52, February 2016, Pages 327-339
Journal: Tourism Management - Volume 52, February 2016, Pages 327-339
نویسندگان
Mohamed A. Abou-Shouk, Wai Mun Lim, Phil Megicks,