Mobile technology & resident attitude research

This research note highlights the novelty of integrating location-based services (LBS) available on Smart Phones and Tablets into traditional resident attitude survey methodologies such as door-to-door data collection. It specifically reviews how the LBS technology available on mobile devices can be used to systematically capture GPS coordinates of one's residence and integrate this captured spatial information into software such as ArcGIS and SPSS for further analysis. By having GPS coordinates associated with respondents' answers, researchers have an additional layer of information available for conducting a multitude of tests previously not possible with subjective categorical spatial data. Two research applications using the spatial location of residences are provided as examples of how LBS available on mobile devices can be integrated within resident attitude projects. The use of LBS technology can help researchers better understand how the distance residents live from major tourist attractions influences their attitudes towards tourism.