کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7431863 1483433 2018 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Multidexterity in customer relationship management: Managerial implications and a research agenda
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Multidexterity in customer relationship management: Managerial implications and a research agenda
چکیده انگلیسی
Based on the many contributions covering business-to-business relationship management found in the pages of Industrial Marketing Management and other prominent journals within the field of business market management, we suggest framing the managerial challenge of customer relationship management in terms of multidexterity, i.e., the simultaneous management of (potentially) competing agendas. We build our arguments on the extant literature about ambidexterity, and we explore the existence of multidexterity in customer relationship management as well as the managerial implications of multidexterity. In addition, we develop a research agenda for deriving additional insights about customer relationship management.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 69, February 2018, Pages 74-79
نویسندگان
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