کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7432116 1483435 2017 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector
ترجمه فارسی عنوان
مدیریت برای ایجاد بازارهای: بازاریابی و کار مفهومی شبکه های استراتژیک در بخش علوم علمی
کلمات کلیدی
شیوه های مفهوم سازی، کار مفهوم سازی، بازاریابی، کار، شبکه های استراتژیک، سیستم های ارائه،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
This paper presents one of the first studies to identify and explain the marketization work of a strategic net. Through a study of the Stevenage Bioscience Catalyst - a strategic net formed to support the marketization of Life Science Discoveries - we generate insights into the everyday work that makes marketization happen. Marketization is understood as the process that enables the conceptualisation, production and exchange of goods. Our findings focus on one specific form of marketization work found to be core to the strategic net: conceptualisation work. Three forms of conceptualisation work are identified: conceptualising actors' roles, conceptualising markets and conceptualising goods. These manifest as routinized, recursive practices. Our analysis reveals how these practices gather together multiple forms of scientific, technical and market knowledge to generate new market devices that transform market rules and conventions, and introduce new methods and instruments of valuation that change the market. In contrast to extant studies that claim a strategic net's activities influence markets; our findings position the conceptualisation work of the strategic net as constitutive of markets and the broader system of provision for 'healthcare' and 'health futures'.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 67, November 2017, Pages 52-69
نویسندگان
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