How aviation deregulation promotes international tourism in Northeast Asia: A case of the charter market in Japan

- This study explores the effects of charter promotions on international tourism in Japan.
- Charter promotion stimulated tourism development in regional areas.
- Regular flights deregulation led to a decline in charters but not in all regions.
- New charter destinations benefited from subsidy package, target market and innovation measure.
- Charters business is an independent sector based on market demand now.