Energy perceptions in South Africa: An analysis of behaviour and understanding of electric water heaters

Using data from an online national survey conducted in South Africa, this paper aims to investigate: the awareness of energy savings measures for electric water heaters (EWHs); whether or not consumers are implementing suggested measures; and if consumers understand and effectively control their EWHs' energy usage. Additionally, the data is used to determine the success of educational and rebate programmes aimed at reducing residential energy usage and to determine possible motivations for encouraging users to reduce or alter their EWH energy and warm water consumption. The results of this questionnaire indicate that: convenience is a key factor in consumers' willingness to implement curtailment actions; users don't understand the energy consumption of their EWHs; and they don't know how to control their EWHs efficiently.