The value of line-caught and other attributes: An exploration of price premiums for chilled fish in UK supermarkets

► Examines price premiums for chilled pre-packed cod and haddock in UK supermarkets. ► Reveals price premiums of 18% and 10% for “line-caught” cod and haddock. ► Reveals a price premium for MSC-labelled haddock of 10%. ► Reveals price differences between product forms and supermarket chains.