Exploring the relationship between municipal promotion and education investments and recycling rate performance in Ontario, Canada

This study examines the effects of municipal promotion and education (P&E) investments on the recycling rates of recyclables found in Ontario's residential waste stream. Using panel data collected from 223 Ontario municipalities between 2003 and 2012, this study examines whether investments in recycling P&E lead to an increase in household recycling. Investments in recycling promotion and education have been characterized as a policy best practice and is promoted as one of the primary drivers of resource conservation and sustainability in Ontario. Focus is placed on analyzing: (a) the relationship between P&E expenditures and recycling rates in the province, (b) the relationship between municipal recycling rates and P&E investments at different funding levels and (c) the impact of locality on promotion and education efficacy. The results of the statistical regressions indicate that investments in recycling P&E do not increase municipal recycling rates, necessitating a re-evaluation of existing policy and management practices.