کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7532589 | 1488060 | 2018 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
“This is NOT a #humblebrag, this is just a #brag”: The pragmatics of self-praise, hashtags and politeness in Instagram posts
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
زبان و زبان شناسی
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![عکس صفحه اول مقاله: “This is NOT a #humblebrag, this is just a #brag”: The pragmatics of self-praise, hashtags and politeness in Instagram posts “This is NOT a #humblebrag, this is just a #brag”: The pragmatics of self-praise, hashtags and politeness in Instagram posts](/preview/png/7532589.png)
چکیده انگلیسی
Social media can be seen as “sites of self-presentation and identity negotiation” whose affordances facilitate the production and promotion of both individual and collective identities (Papacharissi, 2011, pp. 304-305). From a pragmatic perspective, self-promotion and self-praise are interactionally risky acts. While some studies have shed light on self-praise in online communities, little attention has been paid to the pragmatic function of the affordances of digital media such as hashtagging and multimodality in self-praising discourse. This article contributes to filling this research gap by examining the ways in which posters of “bragging” Instagram photos do face work by using the hashtags #brag and #humblebrag in interaction with positive (im-)politeness strategies. It presents the results of both a small-scale quantitative study of face work in Instagram posts labelled #fitness, #brag and #humblebrag, as well as a qualitative analysis of the mitigation and aggravation strategies used in explicitly self-praising posts. The article argues that the hashtags #brag and #humblebrag have a clear metalinguistic function as a reference to the illocution of the speech act. It also shows that they are used in a balancing act of face mitigation and aggravation strategies. Overall, the study suggests that the hashtags #brag and #humblebrag function as part of a strategy that negotiates an appropriate level of self-praise and positive self-presentation. The study adds to an understanding of the pragmatics of self-presentation on social media, and raises questions regarding the new literacies that digital media require.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Discourse, Context & Media - Volume 22, April 2018, Pages 30-38
Journal: Discourse, Context & Media - Volume 22, April 2018, Pages 30-38
نویسندگان
David Matley,