The mutual specification of genres and audiences: Reflective two-mode centralities in person-to-culture data

Recent developments at the intersection of cultural sociology and network theory suggest that the relations between persons and the cultural forms they consume can be productively analyzed using conceptual resources and methods adapted from network analysis. In this paper, I seek to contribute to this developing line of thinking on the culture-networks link as it pertains to the sociology of taste. I present a general analytic and measurement framework useful for rethinking traditional survey (or population) based data on individuals and their cultural choices as a two mode persons × genres network. The proposed methodological tools allow me to develop a set of “reflective” metrics useful for ranking both persons and genres in terms of the pattern of choices and audience composition embedded in the cultural network. The empirical analysis shows that these metrics have both face and criterion validity, allowing us to extract useful information that would remain out of reach of standard quantitative strategies. I close by outlining the analytic and substantive implications of the approach.