کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
880076 1471428 2015 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reference quality-based competitive market structure for innovation driven markets
ترجمه فارسی عنوان
ساختار بازار رقابتی مبتنی بر کیفیت مرجع برای بازارهای مبتنی بر نوآوری
کلمات کلیدی
کیفیت مرجع، کالاهای بادوام مبتنی بر نوآوری، ساختار بازار رقابتی، نوآوری محصول، کشش نوآوری
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

Innovation-driven durable goods markets see substantial changes in quality and available choice sets and subsequent changes of the reference quality in the market over time. Considering the multi-attribute characteristics of these goods, it is important for businesses to identify attribute-specific competitive landscapes and develop competitive innovation strategies at the product attribute level. Therefore, this paper proposes a reference-dependent choice model for product quality at the product attribute level that can capture the asymmetric effect of innovation shocks on product demand, i.e., the innovation elasticity of demand, as well as the competitive market structure in product innovation. Moreover, we confirm that there is a certain quality span for a product attribute where the values of products depreciate most significantly due to innovation shocks, which we refer to as the innovation shadow zone. We demonstrate the effectiveness of the proposed approach in developing attribute-specific product innovation strategies using U.S. mobile telephone market data.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Research in Marketing - Volume 32, Issue 3, September 2015, Pages 284–296
نویسندگان
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