How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis

• We conducted a meta-analysis of 233 effects to quantify the effect of switching costs on repurchase.
• Relational switching costs have the strongest association with repurchase.
• Relational and procedural switching costs mitigate the satisfaction–repurchase link.
• Financial switching costs enhance the satisfaction–repurchase intentions link.

Switching costs and customer satisfaction may differently affect marketing strategy. Managers would benefit from knowing how different switching costs (financial, procedural, and relational) and satisfaction jointly affect repurchase in order to properly invest marketing resources. A meta-analysis of 233 effects from over 133,000 customers shows that: (1) relational switching costs have the strongest association with repurchase intentions and behavior; and (2) procedural and relational switching costs mitigate the association between satisfaction and repurchase intentions/behavior whereas financial switching costs enhance it.