کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
880237 1471455 2008 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Risk perception and risk avoidance: The role of cultural identity and personal relevance
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Risk perception and risk avoidance: The role of cultural identity and personal relevance
چکیده انگلیسی

With allegations of food contamination rapidly increasing, people face numerous consumption decisions regarding food safety. This paper examines the roles of cultural similarity and personal relevance in consumers' perceptions of the risk of food-borne contamination and their intentions to reduce consumption of this food. We demonstrate that consumers are more concerned by the threat of a likely food-borne illness if the contamination occurred in a culturally similar location, regardless of physical or geographical proximity to the consumer. However, when the event is highly personally relevant, consumers feel threatened, which leads to message denial and a reversal of the facilitating effects of cultural similarity.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Research in Marketing - Volume 25, Issue 4, December 2008, Pages 319–326
نویسندگان
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