کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
880239 1471455 2008 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Enhancing breast cancer communications: A cultural models approach
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Enhancing breast cancer communications: A cultural models approach
چکیده انگلیسی

The present research demonstrates the utility of cultural models theory as a novel approach for understanding disparities in prevention behaviors in response to health communications. We explore the cultural model of breast cancer among low-income African American women in an in-depth qualitative study. Findings reveal a cultural model based on perceptions of ‘difference’ in the way they perceive and experience breast cancer. These results suggest how cultural cues that are embedded in marketing communications may be internalized and motivating in unintended ways. Results also highlight the importance of understanding cultural models for the development of persuasive breast cancer communications that can contribute to the amelioration of health disparities.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Research in Marketing - Volume 25, Issue 4, December 2008, Pages 335–342
نویسندگان
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