کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
880265 | 1471459 | 2007 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Whatever people say I am, that's what I am: Social labeling as a social marketing tool
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. Four studies indicate that communicating a social label, following an environmentally friendly behavior that is not motivated by pro-environmental concerns, leads consumers to re-attribute that behavior as representing their own environmental concern. Subsequently, they are likely to act upon their resulting self-perception as an environmentally friendly person. Social labeling is more successful when cognitive resources are distracted, either at the moment of processing the label or at the moment of making decisions related to the content of the label.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Research in Marketing - Volume 24, Issue 4, December 2007, Pages 278–288
Journal: International Journal of Research in Marketing - Volume 24, Issue 4, December 2007, Pages 278–288
نویسندگان
Gert Cornelissen, Siegfried Dewitte, Luk Warlop, Vincent Yzerbyt,