کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
880321 | 1471456 | 2008 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Crafting an environment to foster integration in new product teams
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The integration of functionally diverse members in new product teams is a long-standing managerial challenge. This study addresses two questions to help meet this challenge: 1) how can the environment around teams be crafted to foster integration, and 2) does integration help teams to create superior or more advantageous new products? Based on a survey of 206 cross-functional new product teams, we learned that certain environmental factors (market-oriented reward system, planning process formalization, managerial encouragement to take risks, and managerial involvement in new product projects) facilitate integration in teams, which, in turn, leads to the creation of superior or more advantageous new products.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Research in Marketing - Volume 25, Issue 3, September 2008, Pages 164–172
Journal: International Journal of Research in Marketing - Volume 25, Issue 3, September 2008, Pages 164–172
نویسندگان
Subin Im, Cheryl Nakata,