کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
880345 1471442 2012 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A short 8-item scale for measuring consumers’ local–global identity
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
A short 8-item scale for measuring consumers’ local–global identity
چکیده انگلیسی

The development and validation of an 8-item scale for assessing consumers’ local–global identity are described in this paper. Based on six studies of student and non-student samples from three countries, we demonstrate the psychometric properties of this scale, its reliability, and discriminant and convergent validity with related constructs, such as consumer ethnocentrism, nationalism, and global consumption orientation. We also test the scale's ability to predict consumers’ preference between local and global products.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Research in Marketing - Volume 29, Issue 1, March 2012, Pages 35–42
نویسندگان
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