کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882027 911912 2015 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The median split: Robust, refined, and revived
ترجمه فارسی عنوان
تقسیم مداوم: قوی، تصفیه شده و احیا شده است
کلمات کلیدی
تقسیم متوسط، متوسط ​​تقسیم، دوختن، طبقه بندی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

In this rebuttal, we discuss the comments of Rucker, McShane, and Preacher (2015) and McClelland, Lynch, Irwin, Spiller, and Fitzsimons (2015). Both commentaries raise interesting points, and although both teams clearly put a lot of work into their papers, the bottom line is this: our research sets the record straight that median splits are perfectly acceptable to use when independent variables are uncorrelated. The commentaries do a good job of furthering the discussion to help readers better develop their own preferences, which was the purpose of our paper. In the final analysis, neither of the commentaries pose any threat to our findings of the statistical robustness and valid use of median splits, and accordingly we can reassure researchers (and reviewers and journal editors) that they can be confident that when independent variables are uncorrelated, it is totally acceptable to conduct median split analyses.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 25, Issue 4, October 2015, Pages 690–704
نویسندگان
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