کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882033 911913 2014 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Taking a shine to it: How the preference for glossy stems from an innate need for water
ترجمه فارسی عنوان
درخشش به آن: چگونه ترجیح برای براق ناشی از یک نیاز ذاتی برای آب است
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

Human beings are attracted to glossy objects. However, the investigation of whether this preference for glossy is a systematic bias, and the rationale for why, has received little or no attention. Drawing on an evolutionary psychology framework, we propose and test the hypothesis that the preference for glossy stems from an innate preference for fresh water as a valuable resource. In a set of six studies we demonstrate the preference for glossy among both adults and young children (studies 1A, 1B and 2) ruling out a socialization explanation, investigate the hypothesis that the preference for glossy stems from an innate need for water as a resource (studies 3 and 5) and, in addition, rule out the more superficial account of glossy = pretty (study 4). The interplay between the different perspectives, implications of the findings and future research directions are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 24, Issue 2, April 2014, Pages 195–206
نویسندگان
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