کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882054 911914 2013 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption
چکیده انگلیسی

Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual purchase decisions. We propose that as consumers' beliefs about the synergy between the resources a firm devotes to their ethical and functional attributes evolve, as part of the broader ethical marketing/corporate social responsibility movement, from negative to positive, this discrepancy between intentions and behavior is likely to disappear. Two studies provide support for this basic contention, implicating the importance consumers ascribe to a brand's ethical attribute as the driver of the temporal frame- and resource synergy beliefs-based differences in their preference for that brand.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 23, Issue 1, January 2013, Pages 114–121
نویسندگان
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