کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
882094 | 911916 | 2012 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Does the distance between us matter? Influences of physical proximity to others on consumer choice
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
Individuals’ physical closeness to one another can either increase or decrease their preference for distinctive products. When individuals perceive their proximity to others to be voluntary, they are likely to interpret it as an indication of their affiliation motivation. Consequently, in a product choice task, they choose options that others consider desirable. When people perceive that their close proximity to others results from circumstances beyond their control, however, they feel that their personal space is violated and experience a need for to express their individuality. In this case, they are more likely to choose products that distinguish themselves from others.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 22, Issue 3, July 2012, Pages 418–423
Journal: Journal of Consumer Psychology - Volume 22, Issue 3, July 2012, Pages 418–423
نویسندگان
Jing Xu, Hao Shen, Robert S. Wyer Jr.,