کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
882181 | 911922 | 2012 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
When promoting a charity can hurt charitable giving: A metacognitive analysis
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: When promoting a charity can hurt charitable giving: A metacognitive analysis When promoting a charity can hurt charitable giving: A metacognitive analysis](/preview/png/882181.png)
چکیده انگلیسی
Charities need to come to mind to enter a potential donor's consideration set. However, feeling familiar with a charity and its cause can facilitate or impair giving. In most cases, perceived good memory for details of the cause fosters the impression of personal importance, which increases giving (Studies 1 and 3). But when the charity aims to increase awareness of a cause, good memory for the cause suggests that awareness is already high, which impairs giving (Studies 2 and 3). Hence, promotions for awareness-raising charities can actually have negative consequences, confirming the predictions of a metacognitive analysis.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 22, Issue 4, October 2012, Pages 558–564
Journal: Journal of Consumer Psychology - Volume 22, Issue 4, October 2012, Pages 558–564
نویسندگان
Robert W. Smith, Norbert Schwarz,