کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
882184 | 911922 | 2012 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Mediation analysis and categorical variables: The final frontier
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
Many scholars are interested in understanding the process by which an independent variable affects a dependent variable, perhaps in part directly and perhaps in part indirectly, occurring through the activation of a mediator. Researchers are facile at testing for mediation when all the variables are continuous, but a definitive answer had been lacking heretofore as to how to analyze the data when the mediator or dependent variable is categorical. This paper describes the problems that arise as well as the potential solutions. In the end, a solution is recommended that is both optimal in its statistical qualities as well as practical and easily implemented: compute zMediation.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 22, Issue 4, October 2012, Pages 582–594
Journal: Journal of Consumer Psychology - Volume 22, Issue 4, October 2012, Pages 582–594
نویسندگان
Dawn Iacobucci,