کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882200 911923 2013 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The consumer psychology of customer–brand relationships: Extending the AA Relationship model
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The consumer psychology of customer–brand relationships: Extending the AA Relationship model
چکیده انگلیسی

The Attachment–Aversion (AA) Relationship model offers a unifying model of customer–brand relationships. To develop it further as a relevant consumer-psychology model, future research should examine three key factors: how brand perception differs from person perceptions; what role brand experiences play as determinants of customer–brand relationships, and how the AA Relationship model fits with other brand frameworks. The author offers insights and suggestions on how to address these three tasks.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 23, Issue 2, April 2013, Pages 249–252
نویسندگان
,