کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882275 911928 2011 21 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Review of the theoretical underpinnings of loyalty programs
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Review of the theoretical underpinnings of loyalty programs
چکیده انگلیسی

A review of the extant literature reveals that the theoretical underpinnings of the majority of loyalty program research rest on psychological mechanisms from three specific domains—status, habit, and relational. We propose that to understand how loyalty programs actually work, a broader, more holistic research perspective is needed to account for the simultaneous effects across these three theoretical domains as well as both cross-customer and temporal effects. The contribution of this approach is a fresh research agenda advanced in 15 research propositions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 21, Issue 3, July 2011, Pages 256–276
نویسندگان
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