The interactive effects of duality expertise and coping frames on responses to ambivalent messages

We examine the interactive effects of biculturals' duality expertise and externally provided coping resources on attitudinal responses to ambivalence. Three studies reveal that ambivalence is associated with greater discomfort for biculturals more (vs. less) conflicted about their cultural duality and with limited exposure to accessing their two cultural knowledge systems simultaneously. Among biculturals with lower duality expertise, coping frames lower their negative evaluation of messages that elicit ambivalence because coping frames help these biculturals resolve the discomfort associated with ambivalence. Provision of coping frames does not impact attitudes of biculturals with greater levels of duality expertise.