کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882448 911940 2008 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Preference construction and preference stability: Putting the pillow to rest
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Preference construction and preference stability: Putting the pillow to rest
چکیده انگلیسی

We advocate a different approach to the important questions that Simonson raises regarding preference construction. First, we argue that existing literature both acknowledges and addresses preference stability. In particular, we show that stable preferences are not incompatible with theories of preference construction. We note that construction can influence experienced utility as well as prediction of preference and argue that a careful analysis of stability must allow for contextual influences in both these domains. Finally, we note that Simonson's notion of ‘inherent' preferences is unclear, and we argue that a better way to take up this important challenge is through existing literatures providing insights into conditions leading to preference stability.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 18, Issue 3, July 2008, Pages 170–174
نویسندگان
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