کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882488 911942 2009 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Schadenfreude as a consumption-related emotion: Feeling happiness about the downfall of another's product
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Schadenfreude as a consumption-related emotion: Feeling happiness about the downfall of another's product
چکیده انگلیسی

Emotional antecedents of schadenfreude—joy experienced when observing another's downfall—were investigated in a status consumption context. Across 3 studies, status product failure produced schadenfreude and led to intentions to spread negative word-of-mouth (studies 1, 2), and increased negative affect and overall negative attitudes toward the status brand (study 3). Furthermore, studies 1 and 2 suggest that envy (particularly of social attention) can lead to schadenfreude by transmuting into hostile emotions. Finally, these studies suggest that schadenfreude in a consumption context can be precipitated by factors such as degree of target advantage and flaunting of the status product.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 19, Issue 3, July 2009, Pages 356–373
نویسندگان
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