کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882494 911942 2009 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents
چکیده انگلیسی

The purpose of this research is to examine gender-based determinants of consumer trust towards computer agents. Employing multiple literatures, we propose a contextual gender influence theory (CGIT) which has direct bearing on trust in online exchange relationships. A set of studies is presented that begin to demonstrate how the effects of gender identity on human-to-computer interaction are not the same for person-to-person interaction. Indeed, employing both gaming and shopping exchange environments, the results reveal that while biological gender identity appears in a person-to-person interaction as concerns trust, psychological gender identity (specifically femininity) and not biological gender identity, influences relationship trust online.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 19, Issue 3, July 2009, Pages 440–450
نویسندگان
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