کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882498 911942 2009 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Social contract theory and the ethics of deception in consumer research
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Social contract theory and the ethics of deception in consumer research
چکیده انگلیسی

Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-fourths of published human participant studies in our field involved some form of deception, almost all of which employed experimental methodologies. However, researchers have little guidance on the acceptability of the use of deception, notwithstanding the codes of root disciplines. We turn to theories of moral philosophy and use social contract theory specifically to identify conditions under which deception may be justified as morally permissible. Seven guiding principles for research practice are formulated and their implications for consumer researchers are identified, together with practical recommendations for decision making on studies involving deception.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 19, Issue 3, July 2009, Pages 486–496
نویسندگان
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