کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882516 911943 2008 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What's in a frame anyway?: A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
What's in a frame anyway?: A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty
چکیده انگلیسی

The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real differences in substantive content presented. Although classic research and theory appear to assume no clear benefit for simply framing a message as two sided, we develop and apply a meta-cognitive approach that predicts advantages for such messages with respect to attitude certainty and attitude-behavior correspondence.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 18, Issue 2, 1 April 2008, Pages 137–149
نویسندگان
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