کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882553 911949 2007 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Regret and Behavior: Comment on Zeelenberg and Pieters
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Regret and Behavior: Comment on Zeelenberg and Pieters
چکیده انگلیسی

Zeelenberg and Pieter's (2007) regret regulation theory 1.0 offers a synthesis that brings together concepts spanning numerous literatures. We have no substantive disagreement with their theory, but instead offer 3 observations to further aid regret researchers studying consumer decision making. First, the overall arch of any regret theory must be situated within an understanding of behavior regulation. Second, the distinction between regrets of action versus inaction is best understood in terms of motivational implications, particularly with regard to Higgin's (1998) distinction between promotion and prevention focus. Third, the opportunity principle offers a particularly clear means of summarizing the regulatory consequences of the regret experience. Regret is an emotion pivotal for decision making, and its cognitive underpinning has and continues to be elucidated in research focusing on counterfactual thinking.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 17, Issue 1, January 2007, Pages 25-28