کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882571 911953 2006 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reflective and Impulsive Determinants of Consumer Behavior
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Reflective and Impulsive Determinants of Consumer Behavior
چکیده انگلیسی

This article describes a dual-system model of consumer behavior. This model is based on the assumption that all human behaviors are a joint function of reflective and impulsive mechanisms. Those mechanisms have different principles of operation but contribute to the act of buying. However, the relative contribution of impulsive and reflective processes depends on personal and contextual circumstances. The operation and interaction of the 2 systems at different stages of information processing is described and applied to the dynamics of consumer behavior, with a special emphasis on impulse buying.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 16, Issue 3, 2006, Pages 205-216