کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882581 911953 2006 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The Spacing Effect: Enhancing Memory for Repeated Marketing Stimuli
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The Spacing Effect: Enhancing Memory for Repeated Marketing Stimuli
چکیده انگلیسی

We explore the extent to which repeating a brand-attribute association will have a greater effect on recall when the 2 repetitions occur at different points in time rather than immediately after each other. Cued recall is generally better when the repeated items are separated. However, this depends on the extent to which information is organized by brand as well as by attribute, the number of attribute items presented about the brand, and the relatedness of the attributes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 16, Issue 3, 2006, Pages 306-320