کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
8838404 | 1613130 | 2018 | 29 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe
ترجمه فارسی عنوان
اثرات دانش مصرف کننده در مورد تمایل به خرید مواد غذایی حشرات: یک مطالعه متقابل منطقه ای اکتشافی در شمال و مرکز اروپا
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کلمات کلیدی
مواد غذایی حشره دانش ذهنی، دانش هدف، تجارب مرتبط با محصول، تمایل به خرید، نئوفوبیا غذا،
موضوعات مرتبط
علوم زیستی و بیوفناوری
علوم کشاورزی و بیولوژیک
دانش تغذیه
چکیده انگلیسی
This exploratory study investigates how consumer knowledge influences willingness to buy (WTB) insect food products. A comparative approach between Northern and Central Europe is adopted to explore whether consumer knowledge has different effects on WTB across cultural areas in Europe. The study analyses consumer survey data collected in Finland, Sweden, Germany, and the Czech Republic (NÂ =Â 887) with structural equation modelling and multi-group models. The results suggest that the effects of distinct types of knowledge and food neophobia on WTB are mainly indirect and mediated by general attitudes, with these effects differing significantly between Northern and Central Europe. In Northern Europe, the consumers' objective and subjective knowledge of insect food predict WTB as much as previous product-related experiences and food neophobia. In Central Europe, product-related experiences and food neophobia are superior predictors to subjective and objective knowledge. Moreover, consumers in Northern Europe generally have a more positive attitude towards insect food than consumers in Central Europe. Possible explanations for the regional differences are discussed, and implications are suggested on how the region-specific features should be regarded when developing consumer education and promotion strategies for insect food.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Quality and Preference - Volume 70, December 2018, Pages 1-10
Journal: Food Quality and Preference - Volume 70, December 2018, Pages 1-10
نویسندگان
Samuel Piha, Terhi Pohjanheimo, Anu Lähteenmäki-Uutela, Zuzana KÅeÄková, Tobias Otterbring,