کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
8838593 1613136 2018 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products
چکیده انگلیسی
Overall, the results (1) show the effect of implicit (and not explicit) associations on the way in which consumers read the information on food packaging; (2) demonstrate that the IAT enhances the understanding of consumer preference, intention to buy, and choices among different products, especially in domains where attitudes could be ambivalent; and (3) support the moderating role of the decision-making style. Overall, the research supports the employment of the IAT in consumer research.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Quality and Preference - Volume 64, March 2018, Pages 205-220
نویسندگان
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