کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
884324 | 912385 | 2009 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Naming your own price mechanisms: Revenue gain or drain?
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
اقتصاد، اقتصادسنجی و امور مالی
اقتصاد و اقتصادسنجی
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چکیده انگلیسی
We experimentally study the profitability of pricing mechanisms that allow customers to quote their own prices, such as Priceline.com’s “Name-Your-Own-Price” (NYOP). Presumably firms find this sales method profit-maximizing despite the concerns that NYOP websites can cannibalize profit from standard distribution channels. Using a laboratory experiment we compare outcomes between NYOP and posted-price settings. We find that NYOP mechanisms that do not conceal information about products increase profit and consumer surplus. When NYOP channels conceal information about products there is no significant change in profit unless the threshold above which bids are accepted is set near marginal cost, whereby profit decreases.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Behavior & Organization - Volume 72, Issue 2, November 2009, Pages 725–737
Journal: Journal of Economic Behavior & Organization - Volume 72, Issue 2, November 2009, Pages 725–737
نویسندگان
Dmitry Shapiro, Arthur Zillante,