Human responses to live snakes and their photographs: Evaluation of beauty and fear of the king snakes

Animals are ancestrally important stimuli for us and thus, we pay disproportional attention to them over other objects. Some of them, like snakes, attract attention as well as elicit fear reactions. We assessed human aesthetic preferences and fear reaction aroused by 20 forms of king snakes, represented by live snakes and their photographs. There was no correlation between the beauty and fear response exuded by live snakes, which indicates that these are two independent processes. Evaluation of live snakes tightly correlated with the results obtained from photographs in both beauty and fear tasks. Respondents evaluated aposematic (black-and-white/yellow-red striped) and purely black species as the most fear-evoking, which is discussed in an evolutionary framework. Interestingly, irrespective of the actual task, i.e. evaluation of beauty or fear, respondents categorized the species within similar clusters (cognitive categories).

► Emotions evoked by live snakes corresponded to those rised by their photographs.
► A species can be seen both beautiful and fearful. Emotions form independent gradients.
► Aposematic coloration rised fear, in spite of no relevant evolutionary experience.
► People unconsciously grouped species in the same way irrespective of the task.