“Impressive?” Credentials, family photographs, and the perception of therapist qualities

The impact of the number of displayed credentials (0, 2, 4, or 9) and the presence or absence of family photographs on participants' judgments of a therapist's qualities was assessed. In a between-participants design, 227 participants made these judgments after viewing a projected digital image of a therapist's office. The judgments of the characteristics yielded three factors, Qualifications, Friendliness, and Energy. Analyses indicated that in general, the greater the number of credentials, the more positive the judgment of the therapist's Qualifications and Energy. The presence of family pictures had no significant impact on judgments. Results are discussed in terms of recommendations for the counseling environment.