کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
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885948 | 912863 | 2007 | 9 صفحه PDF | دانلود رایگان |

We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision processes: a reactive process involving unintentional decision-making based on situational factors, and an intentional process involving goal-oriented decision-making based on attitudinal factors. A questionnaire about recycling behavior was completed by 206 Japanese undergraduate students. The results indicated that the prototype image and descriptive norm were determinants of the reactive process to accept eco-unfriendly behavior. In contrast, environmental concern and the injunctive norm were determinants of the intentional process to promote eco-friendly behavior. Our model suggests that eco-friendly behavior may be inhibited or promoted depending upon whether the reactive process or the intentional process is more salient.
Journal: Journal of Environmental Psychology - Volume 27, Issue 2, June 2007, Pages 117–125