Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies

Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Interactive Marketing - Volume 27, Issue 4, November 2013, Pages 237-241

Thorsten Hennig-Thurau, Charles F. Hofacker, Björn Bloching,