کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
886055 | 912977 | 2013 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The Geometric Law of Annual Halving
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The Geometric Law of Annual Halving The Geometric Law of Annual Halving](/preview/png/886055.png)
چکیده انگلیسی
We propose and test an empirical generalization: the probability that a customer will be active in a future window is reduced by half for every additional year the customer is inactive. We test this model over 6 nonprofit organizations and 30 B2C retail companies, and find that it fits very well. No significant differences in the decay constant were found between nonprofits and retailers, different customer groups defined by the frequency of previous purchases, or the length of the future period. The effect of frequency on the probability of future activity is empirically shown to follow the exponential learning curve. Norms are provided for asymptote, intercept and steepness coefficient.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Interactive Marketing - Volume 27, Issue 1, February 2013, Pages 28–35
Journal: Journal of Interactive Marketing - Volume 27, Issue 1, February 2013, Pages 28–35
نویسندگان
Edward C. Malthouse, Kalyan Raman,