کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886098 912983 2008 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites
چکیده انگلیسی

This study examines the nature of online consumer-generated communications, focusing especially on consumer reviews of leading retail Web sites in South Korea and the U.S. The current investigation adopts a two-pronged approach that utilizes both the user control concept and a cross-cultural perspective. The active implementations of consumer review features in Korean Web sites found in this study indicate that people in high power distance countries can adopt information technology rapidly to facilitate horizontal communication. As a result, we were able to support and expand the traditional view looking at the differences between Northeast Asian business culture and Western business culture.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Interactive Marketing - Volume 22, Issue 3, 2008, Pages 40-50