کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886130 912988 2011 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An Empirical Investigation of Dual Network Effects in Innovation Project Development
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
An Empirical Investigation of Dual Network Effects in Innovation Project Development
چکیده انگلیسی

As innovation project developers advance their knowledge through more project experience, cross-project learning is likely to enhance project performance. Past research has demonstrated positive contributions of developer networking at the macro (project) level. However, the network effects at the micro (project property) level have not been studied as much. To address this gap, we apply a network model to examine which project properties (e.g., the project's operating system and topic) generate positive or negative network effects in addition to the macro network effect when developers engage in multiple projects. In this dual (developer and property) network model, we theorize that positive network effects take place because of cross-project learning and knowledge exchange, whereas negative network effects can also occur due to time constraints and cognitive overloading. In addition to such dual network effects, we also consider such project success predictors as spatial and temporal reach opportunities for project users (scope of translations and project age) and human resources availability (developer team size). Our empirical application using open source software (OSS) data demonstrates that the presented model can effectively integrate both the dual network effects and non-network variables as factors influencing the commercial success of OSS projects.

Research highlights
► We examine what factors contribute to the success of innovation projects.
► We consider both project and project properties networks.
► We examine spatial and temporal reaches and human resources availability.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Interactive Marketing - Volume 25, Issue 4, November 2011, Pages 215–225
نویسندگان
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