کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
886396 | 913056 | 2011 | 21 صفحه PDF | دانلود رایگان |
Utilizing theories of identity this article presents findings from a qualitative study regarding the significant role independent franchisee associations play within franchise systems. The data reveal that successful franchisee associations help manage the inherent tension that exists between cooperation and conflict in franchise relationships. A distinctive adaptive organizational identity provides an association the capability necessary to reframe its relationship with the franchisor as either combative or cooperative in response to changes in a franchisor's identity. Challenging the views of both franchisor stability and the dyadic form that franchisee–franchisor relationships assume, behavioral insight is provided into the actual functioning of franchise systems and new avenues are suggested for theory building in franchising.
.Figure optionsDownload as PowerPoint slideResearch highlights
► Inter-franchisee relationships are key to understanding franchise system operation.
► Franchisee associations impact franchisee–franchisor relationships.
► Franchisor corporate identity is perceived by franchisees as inherently unstable.
► Association survival depends on managing static cooperative/combative identities.
► Franchisee associations must maintain adaptive organizational identities.
Journal: Journal of Retailing - Volume 87, Issue 3, September 2011, Pages 285–305