کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886397 913056 2011 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
چکیده انگلیسی

This research examines the evolution of interorganizational relationships in a franchising context. Using U-curve theory, we develop three hypotheses and contrast them with traditional lifecycle theory. Three groups of constructs are affected by lifecycle: cooperation variables, dependence variables, and relationship variables. Four distinct stages emerge, with highest levels of variables in the honeymoon stage, lower levels in routine and crossroad stages, and increasing levels in the stabilization stage. Franchisors should strive for “stability on high levels” before operational realities influence the franchisees. Franchisees’ intermediate lifecycle phases are most critical for the system, since opportunistic behavior and switching are most likely.

Figure optionsDownload as PowerPoint slideResearch highlights▶ Franchise relationships proceed through honeymoon, routine, crossroad, and stabilization stages. ▶ Relationship properties display an inverted u-shaped curve across lifecycle stages. ▶ Franchisees’ intermediate lifecycle phases are the most critical for the system.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 87, Issue 3, September 2011, Pages 306–319
نویسندگان
, , , , , ,