کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886407 913057 2008 27 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature
چکیده انگلیسی

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the 2002–2008 period. In particular, we find that only 18.7% of Journal of Retailing's content is devoted exclusively to B2C or C2C (consumer-to-consumer) topics. The remainder focuses on B2B research issues. We explore the implications of these findings for researchers who wish to pursue retailing-related B2B research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 84, Issue 4, December 2008, Pages 371–397
نویسندگان
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