کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886414 913057 2008 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Order Effect and Vendor Inspection in Online Comparison Shopping
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Order Effect and Vendor Inspection in Online Comparison Shopping
چکیده انگلیسی

In the context of online comparison shopping, the phenomenon of order effect and its impact has profound theoretical and practical significance, as many search engines and shopping portals offer paid placement and paid inclusion in search results. In this study, we investigate how order effects and other market competitive factors work together to attract consumers’ attention to online vendors, which is manifested by the time spent on collecting more vendor information, and the probability of a vendor being included in a consumer’s consideration set. We found that the effect of serial position of a vendor in a list is mediated by consumers’ attention which in turn affects the probability of the vendor being accepted.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 84, Issue 4, December 2008, Pages 477–486
نویسندگان
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