کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
886553 | 913069 | 2007 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumers’ perceptions of the fairness of price-matching refund policies
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Consumers’ perceptions of the fairness of price-matching refund policies Consumers’ perceptions of the fairness of price-matching refund policies](/preview/png/886553.png)
چکیده انگلیسی
This paper examines the antecedents and consequences of perceived price-matching policy fairness. Among the antecedents, we study the effects of the refund depth if a lower competitive price is identified, the degree that the retail product assortment is available at competing retailers, and the consumers’ inference as to the retailer's motive for the price-matching policy. Product assortment uniqueness is identified as a key driver of fairness perceptions, both directly and indirectly through inferred motive. The three experiments show that consumers’ perceptions of the fairness of a store's pricing policy influence their price fairness perceptions, consequently influencing their retail shopping intentions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 83, Issue 3, August 2007, Pages 325–337
Journal: Journal of Retailing - Volume 83, Issue 3, August 2007, Pages 325–337
نویسندگان
Monika Kukar-Kinney, Lan Xia, Kent B. Monroe,