کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886564 913070 2010 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The Relationships Among Manager-, Employee-, and Customer-Company Identification: Implications For Retail Store Financial Performance
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The Relationships Among Manager-, Employee-, and Customer-Company Identification: Implications For Retail Store Financial Performance
چکیده انگلیسی

Based on the premise of an interpersonal “chain of influence” with respect to organizational identification, we posit a relationship between company managers, employees, and customers with respect to organizational identification with the retailer. Specifically, we hypothesize that the level of a store manager's identification with the retailer is positively related to the level of their store employees’ identification with the retailer, which in turn is positively related to the level of customers’ identification with the retailer, which results in increased levels of store financial performance. We investigate these relationships using data from 306 retail stores within a single retail chain.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 86, Issue 1, March 2010, Pages 85–93
نویسندگان
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